The Aethel Concept

Sunlight, shadow & still life

The brief

A study of olive oil and Mediterranean ingredients, photographed through warm directional light, textured surfaces and a restrained colour palette.

Bottle of Athel extra virgin olive oil placed on a textured surface next to a bowl of green olives, a bowl of creamy dip garnished with rosemary, pomegranate seeds, and olive oil, and a plate of green olives with a toothpick, with Athel logo and decorative olive branch artwork in the background.

Hero composition

A product-led still life brings the bottle, ingredients and surfaces together in one central composition.

Various bowls of food including green olives, blue cheese, crackers, and a plate of hummus garnished with pomegranate seeds and rosemary, on a textured surface with a logo reading 'AETHEL Premium Olive Company'.

Texture & detail

Olives, fruit and natural surfaces create smaller studies of colour, shape and texture.

A connected image set

Wider arrangements and close details extend the same visual idea across the series.

Sliced cantaloupe with seeds on a decorative blue and white plate, lemon wedge, bowls of almonds and pistachios, a bowl of blue cheese with herbs, and a small bowl of pistachios on a textured white surface.
A decorative plate with sliced pomegranates and pomegranate seeds on a textured beige surface. There is a wooden-handled metal spoon resting on the plate, and a grey cloth partially visible in the upper left corner.

Creative direction, styling and photography by Thandie Franziska.

Developed as a visual concept for potential website, campaign, packaging and editorial applications.

Cantaloupe slices, lemon and cocktail glasses beside linen on a sunlit textured surface.
Cantaloupe slices, lemon and cocktail glasses beside linen on a sunlit textured surface.

Discuss a project

For food, drink, product and lifestyle photography, discuss a project or email thandie@franziskastudio.com.